Hi! I’m Jonathan, a Mexican Creative Director, and Marketing Coordinator based in Los Angeles.

I’m a concept-driven creative with a background in graphic design, 3D visualization, and immersive brand storytelling, focused on bringing ideas to life through strategic campaigns, pitch decks, and experiential design. I translate briefs into compelling concepts that connect insight, visuals, and narrative across digital, social, retail, and physical touch points. I thrive in collaborative environments, working hard to develop and present cohesive creative from concept through production with a strong focus on brand identity, audience engagement, and visually impactful storytelling.

Founder & Director
www.bayside-california.com

Contact
jlucero.art@gmail.com

Design Book & Photo Journal ↓

Bayside Magazine
Editor In-Chief
2026

Meyers Manx x Bayside
Photography & Art Direction
2026

Petersen Automotive Museum
Marketing & Design
2023 - Current

Bayside
Founder & Creative Director
2023 - Current