FOUNDER & CEO
CREATIVE DIRECTION
INTERNATIONAL PARTNERSHIPS
BRANDING & TEAM COORDINATION
Bayside
As the founder and CEO of Bayside California, I have been responsible for managing the entire product lifecycle, from initial concept development and design to vendor sourcing, manufacturing, and product photography. Overseeing the end-to-end eCommerce process, I have led product listings, implemented sales strategies, and continuously optimized workflows to align with the brand vision while maintaining high-quality standards and driving business growth. I also directed local and international partnerships, successfully expanding product distribution from the USA to Japan. Additionally, I led and managed photoshoots, ensuring the creation of high-quality assets for both print and web, incorporating expert retouching, color correction, and format optimization for diverse digital platforms. With a strong focus on design and branding, I crafted visually compelling and cohesive graphics for products, physical prints, and packaging, utilizing advanced 2D/3D rendering software to deliver impactful, on-brand visual solutions.
Bayside
Bayside



Design Work
Sticker Artwork
Packaging