FOUNDER & CEO

CREATIVE DIRECTION

INTERNATIONAL PARTNERSHIPS

BRANDING & TEAM COORDINATION

Bayside

As the founder and CEO of Bayside California, I have been responsible for managing the entire product lifecycle, from initial concept development and design to vendor sourcing, manufacturing, and product photography. Overseeing the end-to-end eCommerce process, I have led product listings, implemented sales strategies, and continuously optimized workflows to align with the brand vision while maintaining high-quality standards and driving business growth. I also directed local and international partnerships, successfully expanding product distribution from the USA to Japan. Additionally, I led and managed photoshoots, ensuring the creation of high-quality assets for both print and web, incorporating expert retouching, color correction, and format optimization for diverse digital platforms. With a strong focus on design and branding, I crafted visually compelling and cohesive graphics for products, physical prints, and packaging, utilizing advanced 2D/3D rendering software to deliver impactful, on-brand visual solutions.

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Bayside

Bayside

Design Work

Sticker Artwork

Packaging

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Petersen Automotive Museum

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Maserati