As the founder and CEO of Bayside California, I have been responsible for managing the entire product lifecycle, from initial concept development and design to vendor sourcing, manufacturing, and product photography. Overseeing the end-to-end eCommerce process, I have led product listings, implemented sales strategies, and continuously optimized workflows to align with the brand vision while maintaining high-quality standards and driving business growth. I also directed local and international partnerships, successfully expanding product distribution from the USA to Japan. Every single aspect of the brand has been nothing more than a melting pot for my vision of a new slice of automotive culture.

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