My name is Jonathan, a creative based in Los Angeles, California. I come from a art & design background, specializing in brand creation, marketing, and design direction. I’ve successfully led campaigns and developed content strategies for top automotive and entertainment brands. Currently, I founded and run Bayside California, a startup automotive company focused on putting the spotlight on fun in the sun, vintage vehicles, and all things tropical and surf! This however hasn’t stopped me from diving into passion projects and other client work from folks around the world! Despite design being my main focus, I have a deep passion for automotive design, coffee… yeah coffee, and even music production. Not to mention im constantly adorably tormented by two Pomeranians and occasionally make the trip down to the beach for my dose of sun. When I’m not forcing myself to walk more - I love taking my 1989 Nissan Pao for a spin around town. It’s definitely an eye catcher and a forever car - one of my prized possessions.

Well if you’ve made it all the way through this paragraph… and I mean the entire way, thank you! I hope we can work together!




Clients
Meyers Manx
Petersen Automotive Museum
Meyers Manx Cafe
Deus Ex Machina
10 Speed Coffee
Vintage Japanese Motor Union
Maserati
Later Days Coffee Co
Zimmerman Automobile Museum

Press
RACEDAY - https://raceday.substack.com/p/car-media-botched-this-weeks-news
Shoutout LA - https://shoutoutla.com/meet-jonathan-lucero/